We are pleased to announce strategic partnerships with leading distributors in the UAE and Saudi Arabia, opening new opportunities for our premium halal poultry products.
Expanding Export Markets: Strategic Partnership with Middle East Distributors
Swazi Poultry Processors is excited to announce strategic partnerships with leading food distributors in the United Arab Emirates and Saudi Arabia, marking a significant expansion of our export operations into the lucrative Middle Eastern market. These partnerships will enable us to deliver our premium halal poultry products to millions of consumers across the region.
Strategic Market Entry
The partnerships with Al-Rashid Food Distribution (UAE) and Saudi Premium Foods (Saudi Arabia) represent months of careful market analysis and relationship building. Both partners are established leaders in their respective markets with extensive distribution networks and deep understanding of consumer preferences.
- Al-Rashid Food Distribution serves over 2,500 retail outlets across the UAE
- Saudi Premium Foods operates in 14 major cities throughout Saudi Arabia
- Combined market reach of over 8 million potential consumers
- Established cold chain infrastructure ensuring product quality
Market Opportunity
"The Middle East represents one of the fastest-growing markets for premium poultry products globally," said Nomsa Mthembu, Export Director at Swazi Poultry Processors. "Our partners recognize the superior quality of our halal-certified products and the reliability of our supply chain, making this a natural fit for expansion."
Market research indicates that demand for premium poultry products in the region is growing at 12% annually, driven by increasing population, rising disposable income, and growing preference for high-quality protein sources.
Product Portfolio for Middle East
Our export program to the Middle East will initially focus on our most popular products:
- Premium whole chickens (1.2-1.8kg range preferred in the region)
- Chicken breast fillets and thigh portions
- Specialty cuts including wings and drumsticks
- Value-added products with Middle Eastern seasoning profiles
Quality Assurance and Certification
All products destined for Middle Eastern markets undergo additional quality checks and carry multiple certifications including halal certification from recognized Islamic authorities, HACCP compliance documentation, and country-specific health certificates.
Our processing facility has been audited and approved by regulatory authorities from both the UAE and Saudi Arabia, ensuring seamless market access and consumer confidence.
Future Expansion Plans
Building on the success of these initial partnerships, we are exploring opportunities in other Middle Eastern markets including Qatar, Kuwait, and Oman. We are also investigating the potential for establishing a regional distribution hub to better serve the entire Gulf Cooperation Council (GCC) region.
For more information about our Middle East export program or to explore partnership opportunities in other international markets, please contact our export sales team.